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futurejournalismproject:

Super Bowl Twitter Numbers

Twitter released some of their numbers from the Super Bowl. They include 24.1 million total posts along with:

• 231,500 Tweets Per Minute during the power outage.
• 183,000 Tweets Per Minute when the Ravens finally won.
• 268,000 Tweets Per Minute at the conclusion of Beyonce’s halftime show.

It also took a mere four minutes into the power outage before the first advertiser took out a promoted tweet against it.

Other, non-Twitter, odds and ends:

• The street value of the silver used in the Vince Lombardi trophy is $3,500.
• The Paul Harvey “So God Made a Farmer” speech used in the Dodge Ram commercial was made in 1978.
• CBS used 62 cameras to broadcast the game.
• A 30-second ad cost $3.8 million.
• It’s estimated that Americans bet $10 billion by halftime on various aspects of the game.